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Welcome to The Launchpad — Your Gateway to the Bol.com Opportunity
Whether you're a global brand looking to expand into Europe or a local entrepreneur taking your first steps in e-commerce, The Launchpad is your go-to source for insights, stories, and strategy.
This is where we share everything we've learned from helping dozens of businesses break into the Dutch and Belgian markets through Bol.com. From legal setup and logistics to product performance, marketing, and case studies — our content is designed to give you the edge.
Why The Launchpad?
We created The Launchpad to offer more than just updates or how-to guides. This space is about transformation. It’s for business owners who want to take action, who need clarity in a complex market, and who want to understand how real companies (just like yours) made it work. Each post here is written with one goal in mind: to help you launch, grow, and thrive in the Bol.com ecosystem.
What You'll Find Here
In-Depth Articles: Discover practical, up-to-date guides on business setup, Dutch regulations, VAT, IBANs, and more.
Case Studies: Learn from real-world success stories of international sellers who went from idea to income.
E-Commerce Strategy: Explore marketplace trends, Bol.com advertising tips, and tools that make your listings convert.
Behind-the-Scenes at Tradelink: Get a look into how we work, what we’re building, and how we help our clients every day.
Recommended Reads to Get Started
Why the Netherlands Is One of the Easiest Gateways to Sell in Europe (Even If You Don’t Live There)
If you’re an entrepreneur or brand owner dreaming of breaking into Europe’s online market, you might think of Amazon Germany or Shopify across borders. But there’s one surprisingly smooth, overlooked route: Bol.com and the Dutch business system.
In this article, we’ll explore why the Netherlands is one of the most international-business-friendly countries in Europe — and how you can start selling to millions of Dutch and Belgian consumers without even living here.
Bol.com: The Sleeping Giant of European E-Commerce You’ve Probably Overlooked
When people think of European e-commerce, they often picture Amazon Germany, France, or the UK. But there’s one marketplace quietly dominating two of Europe’s richest, most digital-savvy countries: Bol.com. And if you're not paying attention to it, you're missing out on one of the most underutilized entry points into the European market.
This article takes you deep into the numbers, features, user behavior, and rise of Bol.com—so you can understand not just what it is, but why now is the perfect time to build your presence on the platform.
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